Co-founder · AI SEO and Reddit

Prithvi Jadwani

I find the threads AI quotes. Then I get you into them.

I lead the strategy on every Shown account. I read what ChatGPT, Gemini, Perplexity, Claude and Google AI actually show when your buyers ask, then get you into those sources: answer-first pages on your site, and the Reddit threads the engines keep quoting.

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Prithvi Jadwani, co-founder of Shown, who leads AI search and Reddit strategy
Prithvi JadwaniCo-founder, Shown
I take every first call myself
  • 216Kviews on one r/Frontend post
  • 0 → 129AI answers for OBScoreboard
AI answers showing OBScoreboard, up from zero
129Ahrefs, all platforms
AI answers showing Inspektlabs, up from zero
76Ahrefs, all platforms
views on one r/Frontend post
216KReddit Post Insights
views in 58 minutes for Emergent
8.9KReddit Post Insights
The short version

Six years of asking one question: where does the answer come from?

I have worked in organic search for six years. For most of them the job was a ranked link. Then buyers stopped clicking. Now they ask ChatGPT, read one answer, and see two or three vendors in it.

That answer is built from somewhere: a comparison page, a roundup, a review, and very often a Reddit thread. My work is finding those sources for each buyer question and each engine, then getting your brand into them, described the same way everywhere the engine reads.

Shown is that work run as one program: AEO and Reddit together, backed by technical SEO, links and brand mentions. I set the strategy on every account and take the first call myself.

What I lead
  • AEO across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews
  • Reddit campaigns: four posts in four subreddits, from real accounts
  • Launch boosts that turn funding news and launch videos into threads
  • Comparison and best-of pages written so AI can quote them
  • Roundups, reviews and brand mentions on the sites each engine trusts
My signature move

Every AI answer is built from somewhere. Trace one back.

Pick a client. You see the question a buyer typed, what the engine answered, and the sources the answer was built from. Finding those sources, then getting a brand into them, is my job.

The buyer asks

“What is the best voice dictation tool?”

The answer, summarised

Willow is listed first under Best All-Around Dictation Tools, ahead of Wispr Flow and Sonix, with willowvoice.com linked as a source.

Built from
  • Own siteComparison pages on willowvoice.comThe engine cites the site directly
  • Third partyThird-party roundupsDescribe Willow in the same words
  • RedditReddit threads on page one for “best dictation app”Where the engine hears real users

What it teachesA “best X” prompt goes to the brand that several agreeing sources describe the same way.

Read the Willow case study
Reddit, the way I run it

Reddit is not a channel. It is a source.

When a buyer asks an AI engine for the best tool, the engine searches first, and for buying questions what it finds is usually a Reddit thread. So I don't post for upvotes. I post to become the thread the answer is built from.

views on one r/Frontend post
216K173K in the first 2 days
views in 3 hours
18K#1 on r/openclaw that day
Google Forums result in a week
#1“algolia autocomplete alternatives”
  1. Explain, don't announce

    Emergent's Series C went up as a strategy breakdown, not a press release. Reddit punishes the format, not the news.

  2. Four posts, four subreddits

    AI engines weigh how consistently a brand appears across independent sources. One viral thread is one source.

  3. Real accounts, no link drops

    We post from real accounts in the subreddits your buyers read. Nothing a moderator would remove.

  4. Tracked to the answer

    A month later I search the buyer question in Perplexity and Google AI Mode and check whether the thread is in the sources.

Phoenix, our AEO framework

Four parts, run every month. I decide what each one aims at.

Phoenix is how we get a brand shown on every AI engine, and every decision comes from what the engines actually show. I set the aim for each part. The system Prasad built runs it, and our SEO expert, content writer and UI/UX designer edit and approve every piece before it is sent to you.

  1. Radar

    Watch the answers and your rivals

    What I decide

    Which buyer questions matter for each engine, and which rivals are worth watching every week.

    What Prasad built

    Every week the system asks each tracked buyer question on ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, in the buyer's own market, and keeps every answer.

  2. Blueprint

    Decide which pages to build

    What I decide

    Which page each kind of question needs: answer first, one price table, dated, built from your own numbers.

    What Prasad built

    Each page starts as a draft in AgencyOS. An SEO expert, a content writer and a UI/UX designer make their changes and approve it, and only then is it sent to you.

  3. Ignite

    Get talked about where AI listens

    What I decide

    Which subreddits, which angle and which roundups. Reddit for ChatGPT, Gemini and Perplexity; X for Grok; YouTube for all of them.

    What Prasad built

    Posts and outreach wait for approval. Nothing goes live or gets sent until a person on the team has approved it.

  4. Proof

    Show what moved, with screenshots

    What I decide

    What counts: share of answers per engine, first mentions, wrong facts fixed, visits and orders.

    What Prasad built

    Your client portal shows the monthly scorecard, the work waiting on your approval, and the screenshot behind every number.

How I decide

Four rules I use on every account.

Start from what the engines show

Not a list of high-authority sites. The actual sources ChatGPT, Gemini and Perplexity pull for your buyers' prompts, one by one.

One description, everywhere

Your site, the directories, the roundups and the threads should all describe you in the same words, so the engine has agreeing sources to pull from.

Specific beats polished

AI repeats reviews with numbers and honest limits. Vague praise never makes it into an answer.

Screenshots or it didn't happen

On day 30 I re-run every prompt. You see where you are shown, with the answer in front of you.

Questions people ask me.

Will I work with you, or with an account manager?

With me. I set the strategy on every Shown account and take the first call myself. The team works to the plan I write: our SEO expert, content writer and UI/UX designer make their changes to every draft and approve it before it is sent to you.

What happens on the first call?

Before it, we run your buyers' questions in ChatGPT, Gemini, Perplexity, Claude and Google AI and note who gets shown. On the call I walk you through where you stand, which sources each engine trusts for your market, and the 30-day plan to get in. You keep the prompt report either way.

Can you guarantee we show up in ChatGPT?

No one can promise a specific answer, so be careful of anyone who does. I control the pages, the placements, the Reddit posts and the speed, and you see every result on a live dashboard.

Is Reddit marketing just spam with extra steps?

Not the way I run it. We post from real accounts, in the subreddits your buyers read, and write to explain something useful. No link drops and no fake reviews. AI engines quote the honest, specific threads, so that is the only kind worth posting.

Who runs the system behind the work?

Prasad Iyer, my co-founder. He built AgencyOS, the operating system Shown runs on. In it, an SEO expert, a content writer and a UI/UX designer make their changes to every draft and approve it, and only then is it sent to you.

Find out which threads AI reads for your category.

Book 30 minutes with me. Before the call we run your buyers' questions in ChatGPT, Gemini, Perplexity, Claude and Google AI, so you see who gets shown today and how we get you in.

Get Shown in 30 days

30 minutes. Free. You keep the prompt report.