Co-founder and CTO · Systems

Prasad Iyer

Shown runs on one system. I built it.

Before Shown I was an applications developer at Oracle, working on machine learning for bank model governance. Here I built AgencyOS, the operating system behind every pitch, client portal and weekly AI visibility check, and I turned the Phoenix framework into a system that runs every week.

Get Shown in 30 days See the system
Find me on
Prasad Iyer, co-founder and CTO of Shown, who built AgencyOS and runs the Phoenix framework
Prasad IyerCo-founder and CTO, Shown
Ex-Oracle · backend systems

$ whoami

Ex-Oracle applications developer

ML model governance, top banks

Co-founder and CTO, Shown

$ agencyos --review

SEO expert · content writer · UI/UX

Approved, then sent to the client

$ phoenix --status

Radar: 5 engines, every week

AI engines checked every week
5ChatGPT to AI Overviews
experts edit every draft
3SEO, content, UI/UX
approval before anything reaches you
1no exceptions
stages, booking to invoice
7one system
The short version

An agency is a system. Most just don't write it down.

I started writing code in college and was doing paid client work before I graduated. Then I spent about two and a half years at Oracle as an applications developer, working on machine learning projects that top banks used for model governance.

A bank cannot run a model nobody can explain. Every model is inventoried, validated, approved and watched. I brought that discipline to agency work, where most of the process usually lives in people's heads and spreadsheets.

At Shown I wrote it all down as one system, AgencyOS. It holds our leads, pitches, client portals, the weekly AI visibility checks, every piece of work and the billing. An SEO expert, a content writer and a UI/UX designer make their changes to every draft, approve it, and only then is it sent to the client.

What I built and run
  • AgencyOS, the operating system Shown runs on
  • The Phoenix engine: weekly AI visibility checks across five engines
  • The review flow: SEO expert, content writer and UI/UX designer approve every draft
  • The client and sales portals on shown.agency
  • The backend systems behind every client account
AgencyOS, our agency operating system

Follow one account through the system.

From the call you book to the invoice you pay, every Shown account runs through the system I built. On the way, an SEO expert, a content writer and a UI/UX designer make their changes to every draft and approve it, and only then is it sent to you. Pick a stage to see what happens there.

01 / 07 · Sales

A booking becomes a lead with context

When you book a call on shown.agency, your booking answers arrive with you, budget included, so the plan we bring to the call fits what you can actually spend.

The rule

An unknown budget is never treated as a big one.

Phoenix, our AEO framework

Phoenix is a framework. I made it run every week.

Phoenix is how we get a brand shown on every AI engine. Prithvi sets the aim for each part. I built AgencyOS to run every part, every week, for every client: an SEO expert, a content writer and a UI/UX designer make their changes to each draft and approve it, and only then is it sent to the client.

  1. Radar

    Watch the answers and your rivals

    What I built

    Every week the system asks each tracked buyer question on ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, in the buyer's own market, and keeps every answer.

    What Prithvi decides

    Which buyer questions matter for each engine, and which rivals are worth watching every week.

  2. Blueprint

    Decide which pages to build

    What I built

    Each page starts as a draft in AgencyOS. An SEO expert, a content writer and a UI/UX designer make their changes and approve it, and only then is it sent to you.

    What Prithvi decides

    Which page each kind of question needs: answer first, one price table, dated, built from your own numbers.

  3. Ignite

    Get talked about where AI listens

    What I built

    Posts and outreach wait for approval. Nothing goes live or gets sent until a person on the team has approved it.

    What Prithvi decides

    Which subreddits, which angle and which roundups. Reddit for ChatGPT, Gemini and Perplexity; X for Grok; YouTube for all of them.

  4. Proof

    Show what moved, with screenshots

    What I built

    Your client portal shows the monthly scorecard, the work waiting on your approval, and the screenshot behind every number.

    What Prithvi decides

    What counts: share of answers per engine, first mentions, wrong facts fixed, visits and orders.

Where my discipline comes from

Banks cannot run a model nobody can explain.

At Oracle I worked on the machine learning projects banks use to govern their models. In a bank, a model does not go live because it looks right. I brought the same four controls into how Shown delivers work.

  • Model inventory

    Written playbooks

    Every kind of deliverable follows a written playbook, so we can always say how a piece of work was made.

  • Validation before go-live

    Checked against the brief

    A draft is checked against your brief before anyone on the team reviews it.

  • Approval workflow

    Expert approval

    An SEO expert, a content writer and a UI/UX designer make their changes and approve each draft before it is sent to you.

  • Ongoing monitoring

    A full activity log

    Every step on your account is recorded, so nothing happens that nobody can explain.

How I build

Four rules I don't bend.

Rules live in the system

Prices, budgets and approvals are set in AgencyOS, not remembered by whoever is on shift.

Experts edit, then approve

An SEO expert, a content writer and a UI/UX designer review every draft. Speed never skips that step.

Every number has a source

If a figure on your scorecard cannot point to its screenshot or your own analytics, it does not appear.

You see what we see

Your portal shows the same evidence the team works from. No separate, prettier version for clients.

Meet my co-founderPrithvi JadwaniHe sets the strategy on every Shown account: which AI answers to win, which pages to build, which Reddit threads to be in.Read Prithvi’s page

Questions people ask me.

What is AgencyOS?

The operating system Shown runs on, which I created. It holds the sales pipeline, the pitch and client portals, the weekly AI visibility checks, every piece of work and the billing. An SEO expert, a content writer and a UI/UX designer make their changes to every draft, approve it, and only then is it sent to the client.

Does anything go out without a person checking it?

No. Every page, post, email and report is edited by our SEO expert, content writer and UI/UX designer, who approve it before it is sent to you. Nothing a client, a search engine or a subreddit will read goes out unreviewed.

How do you measure Phoenix?

Every week our system asks each tracked buyer question on ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, in your buyers' own market, and keeps the answer. Your monthly scorecard is built from those answers.

What did you do at Oracle?

I was an applications developer for about two and a half years, working on machine learning projects that top banks used for model governance: the controls that decide which models a bank may run, and prove why.

Who sets the strategy on my account?

Prithvi Jadwani, my co-founder. He decides which questions, pages and threads matter; I built the system that runs them and shows you the result.

See the system work on your category.

Book 30 minutes. Before the call we run your buyers' questions on every major AI engine, so you see who gets shown today and how we get you in.

Get Shown in 30 days

30 minutes. Free. You keep the prompt report.